CRM case studies

Fonterra gain insight into varied nature of their suppliers

How do you deal with 11,600 dairy farmers who are both customers and suppliers, when you currently have a lack of visibility of how these relationships are structured? They needed a CRM solution that would fit the needs of these multilayered relationships. Fonterra needed to empower every employee to boost customer satisfaction with an automated CRM solution that was easy to use, customize and maintain.

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Gough's increase efficency of nationwide sales network

With a large and spread out sales team spread over more than 5 locations and 13 divisions with many remote users, Gough’s were trying to increase efficiency and visibility of not only there sales pipeline but also their sales resources. Their old CRM had become dated and saw this as a good opportunity to move forward in the Sales and Marketing area.

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Parkland effectivly target new and existing customers

With a small team driving towards an ambitious five year growth target of 22% per anum, the ability to quickly and easily analyse the market through in depth customer information whilst also keeping down the marketing budget.View the full case study here

For a case study on your particular industry, please email Nick.Evans@completesolutions.co.nz