CRM Case Studies

Fonterra gain insight into varied nature of their suppliers

How do you deal with 11,600 dairy farmers who are both customers and suppliers, when you currently have a lack of visibility of the way in which these relationships are structured? Fonterra needed a CRM solution that would fit the needs of these multilayered relationships. Every employee needed to be empowered to boost customer satisfaction with an automated CRM solution that was easy to use, customize and maintain.

View the full case study here

Gough's increase efficiency of nationwide sales network

With a large sales team spread out over more than five locations and 13 divisions with many remote users, Gough's were trying to increase efficiency and visibility of not only their sales pipeline but also their sales resources. Gough's old CRM system had become dated and remedying this was seen as a good opportunity to move forward in the Sales and Marketing area.

View the full case study here

Parkland effectively target new and existing customers

With a small team driving towards an ambitious five year growth target of 22% per anumm, Parkland needed the ability to quickly and easily analyse the market through in depth customer information whilst also keeping down the marketing budget. View the full case study here

For a case study on your particular industry, please email sales@completesolutions.co.nz